Courtesy of Foxnews.com

Two more great articles appeared in October 2009 about Beyond the Shaker, and so in case you missed them, the first was in Traverse Magazine and the second was written by the wonderfully creative Elena Ferretti for FOXNews.com in its FOXfoodie section.

Of course we are thrilled with all of the media attention Beyond the Shaker has received, and we graciously thank all of our supporters!

Taking a step back from the news articles, as we peer into the future, it is clear there will be a day when unrefined salts dominate (in a graceful manner befitting such a regal flavor enhancer) the tables of every home, kitchen and restaurant across the US and abroad. We are proud to be part of that brave new world of salinity as there is culinary awakening to the advantages of naturally unrefined salts versus that ‘other stuff’….

Keep spreading the word, and we will keep sourcing and blending premium gourmet salts.

This past weekend we participated in our very first food show! The show was called Beneath the Wreath which is organized by a great group of women at the Junior League of Grand Rapids Michigan. Being our first show, we really didn’t know what to expect so we packed our cars with literally every jar and sample we had available in our warehouse and drove it all to the show.

After setting up our booth on Thursday afternoon, we stayed at a local hotel and eagerly awaited the start of the show the next morning. Needless to say, Beyond the Shaker was a HUGE hit! The first day we sold out completely of our Garlic Shallot blend, and the second day we were totally depleted of Chef’s Blend (no one could resist the mouth-watering thought of rubbing some on a juicy steak before throwing it on the grill).

In front of each of our salts we had a little bowl with some of the salt in it for “sniffing” which worked out very well. Everyone was really impressed by how great they smelled.

On the final day of the show we pretty much sold every single jar we had left which made packing up and coming home a breeze. All-in-all it was a great experience, and we expect to be back next year with even more jars to ensure there is enough salt available to keep all of the folks in Grand Rapids happy.

Thanks to everyone who supported us, and bought jars of salt! Please leave any comments or feedback below as we love to hear testimonials from your salty adventures.

Great news! Beyond the Shaker continues its media blitz with two fantastic articles during the month of November in Detroit Hour Magazine and Traverse Magazine. In case you missed them, here is a link to the online version of the Hour Magazine Article and a separate link to the Traverse Magazine article. Thanks everyone for the continued support.