Chris, our founder and attorney extraordinaire, is featured in a fantastic article in the AmLaw Daily. Thank you to Francesca Heintz for this wonderful piece. We are so excited that Chris is being recognized, and that BTS has been introduced to lawyers everywhere!

Beyond the Shaker was referred to in the Cook’s Corner Section of the Traverse City Record Eagle, and we are just so darn happy. Traverse City is incredibly important to us and our vision and our salt and so it is a great honor to be noticed by this fantastic northern Michigan publication. Our Salt Chef, Eric Nittolo, works out of Traverse City at the Boathouse Restaurant with owner Doug Kosch, who is a great friend of Beyond the Shaker. We are excited about the attention that is being generated by our line of salt blends and the approach we are taking toward salt in general.

While eating at The Boathouse in Traverse City (the home of our Salt Chef), I was treated to one of the most delicate and delightful cuts of meat I have had in years. Of course the name “Waygu Kobe beef” is enough to send excited shivers down a dinner guest’s spine and make the wallet tremble in fear. Since I had not been to Traverse City nearly as much as I wanted this summer, I thought recession be damned, and boldly placed my order! I was certain Executive Chef Eric, wouldn’t dare mess around with something sculpted with culinary purpose out of nature by the master Japanese cattle farmers, and so I went “all-in” with the 5 ounce filet.

And indeed, I was rewarded when my plate arrived at our table. We already had a marvelous meal up to this point, but nothing makes such a grand entrance as a perfectly cooked piece of some of the finest steak known. Tender and bursting with flavor, I couldn’t wait to carve into this lovely cut of meat.

We were given knives that would normally have a difficult time carving through a properly seared scallop, let alone beef, but of course the playful point was made. This was no ordinary steak, and the typical cutlery would be unnecessary to enjoy the remarkably tender filet. Chef Eric lightly seasoned the meat with the queen of the unrefined world of salt, fleur de sel, as we wanted to play with different combinations from our Beyond Blends collection. Of course, only the finest salt would do for this premium steak experience, and so we brought Hickory Maple, French Herb, and Citrus Basil out of flavor arsenal (tucked in resealable sample packs, of course).

We knew each of these blends was amazingly scrumptious as a finishing salt on steak we had grilled at home, but the question was if the flavors and textures would match well on one of the world’s finest cuts of beef… and the answer? Well it can be summed up by the fact that over a week later I am still dreaming (and writing) about this dining experience. For the Waygu virgin, this is a very special breed of cattle that is known for its flavor and subtle texture. The meat is heavily marbled which adds to its juicy tenderness. The ‘Kobe’ part of the name is a reference to the area in Japan where the cattle was raised. Waygu ranchers are known for the special care used to raise these incredible animals.

Anyway, all three of the Beyond Blends we tried on our steaks finished them beautifully, highlighting the unmistakable flavor and texture of the Waygu beef. The favorite of the table was Hickory Maple, with Citrus Basil and French Herb not far behind. Regardless, you can’t go wrong with this cut of meat (if your bank account can handle the sizable blow), especially when in the hands of a master artist in the kitchen, like our Salt Chef. Cooked right, Waygu filets are some of the finest culinary experiences around (just don’t forget to pair your steak, or any grilled beef for that matter, with an equally premium gourmet salt)…

As everyone knows that reads the SaltScribe (and who the heck doesn’t read this blog?!?), I am a huge fan of the Beyond the Shaker Salt Chef, Eric Nittolo from The Boathouse restaurant in Traverse City, Michigan. Even coming from an amazing food city like Chicago, it is hard to beat the dishes crafted by Executive Chef Nittolo. The key of course is local/sustainable/organic ingredients, and of course a touch of panache added to each plate by Eric himself. This guy doesn’t mess around when he is in the kitchen. In fact, I got a rare view of the ‘magic’ over fourth of July weekend, when I dined at the Boathouse. We can save that for a future blog post…

While in northern Michigan, I found a great new magazine focused on Traverse City food and dining called the “45th” (no, not named after President Lyndon Johnson). In the 45th’s most recent edition, there is a feature focused on the Boathouse and Executive Chef Nittolo. The photos and recipes in this article are great, and they really highlight the amazing attention to detail found in every dish Chef Nittolo produces. This is part of the reason that he made the perfect Salt Chef for Beyond the Shaker. It was clear from the beginning he knew his stuff, and he wouldn’t stop until he had devised a superior product for us (even if it meant countless revisions).

Anyway, congrats to the Boathouse, Executive Chef Nittolo and the 45th. Lots of wonderful culinary things are happening in Traverse City, and we are darn pleased to be part of it!

Having just come back from an amazing 4th of July weekend in Traverse City, Michigan, I was pleased to see that the region’s amazing culture of food is obtaining national press coverage as a premium dining destination. Over the long weekend (I cheated a bit a took Monday, July 6th off), I had the opportunity to not only eat a fantastic home grilled meal (more on that in a later post), but I also dined at two of my favorite restaurants in the area – The Boathouse (home to our Salt Chef) and Trattoria Stella.

Both restaurants take advantage of the small farms and local food producers in and around Traverse City. It is no doubt that the ingredients used by these restaurants are as fresh and flavorful as possible, since the distance from the field to the fryer is equivalent to a drive across town. Indeed, this is the philosophy that Beyond the Shaker has adopted for its gourmet blended salts, using the finest ingredients available to create incredible, almost ‘fresh’ flavor. Of course, partnering with Executive Chef Eric Nittolo of The Boathouse, to craft our blended salts was a logical way of extending our local/fresh/organic/sustainable philosophy into our products.

We are glad Traverse City is obtaining the attention it deserves as an up and coming foodie hot spot, since we have known for years that there was something special stirring in this culinary region.

We made it.  2+ years, a crazy amount of hours/days/weeks/months from everyone that believed in ‘salt,’ 5am day after day, lost weekends, cancelled dinners, lots of 7 & 7, and here we are.  A condo filled with samples, printers, jars, labels, and of course, salt.  Now it is real.  We are live, and even got our first order (internally we had some bets going on which salt would be in the initial order, and not to toot my horn, but I won…Windy-City Celery!).  Thanks to everyone on the ‘back-end’ for the incredible work and dedication to this endeavor.  Now it is time to show everyone else why we think it is time to move Beyond the Shaker….